In my most recent article, 7 Tips for Social Engagement, I set out to give startups and small businesses concepts and tools they can use to increase brand awareness and move toward sales conversion.
Marketing is a complex and ongoing investment that any successful company has to make. It is tedious and requires a lot of focus and discipline. After all, if it were easy, everyone would be successful. It’s not, which is why many companies hire experts to handle marketing efforts on their behalf. These efforts can include writing marketing plans, doing SEO, writing content, creating and executing PPC advertising, creating videos, and creating online public relations to let potential customers know who you are.
The topics I cover include but are not limited to
- Identifying trends
- Determining helpful information
- Establishing yourself as an authoritative voice
- Content
- A/B Testing
- Influencers
- Using experts
Many businesses don't give marketing budgets the priority they deserve. After all, marketing begets sales, and sales are the lifeblood of any sustainable business.
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